I've been using google alerts for about 6 months now and there is another benefit...
Having the vanity alert, if your blog and website have an unusual name leads to finding the "fake" sites! i.e. the robots who have stolen pieces of your text, yes including the reference back to yourself and then when you head over to go see who's talking about you you discover a site which is a glorified googleads "thing" with pieces of your text mixed up with pieces of text from others.
Generally you can't get in touch with the people of these sites but you can report them ;-).
I've recently been passed on what sounds like a useful tip but have no idea whether or not it will work - put a predefined "nonsense" word in each posting, in the same colour as your background (that your readers can't see) and then set up an 'alert' for this word. I haven't done it yet because I'm a bit worried this might not be legal... but can't see any reason why it wouldn't be.
Darren, is it okay to do this?
Would it work?
Thanks, Karenne