ProBlogger 31 Days to Build a Better Blog » General Discussion about Blogging

Problogger Budget?

(20 posts)
  • Started 1 year ago by Alison Kerr
  • Latest reply from larakulpa
  1. OK, let's say I was starting out as a Pro Blogger and I wanted to know how much I'd have to invest in my business in the first year. What items should be on my budget and approximately how much will they cost me (I'm going to assume $$ because I happen to be in the USA). Let's say my traffic goal is 1,000 visits per day by the end of my first year (in case that affects the hosting cost). So far items on my list are:

    • domain name
    • hosting
    • theme - would a free one be professional enough
    • newsletter system and/or forum capability
    • training - optional, would you recommend some to get the best start possible

    Please share :-)

     

     

    Posted 1 year ago #
  2. @Alison getting thousand visitors a day is not a very big deal but getting a traffic fo more then 50K every day should be the target, Coming to your domain name and forum+ host it will not cost you more then 70$ for decent host, Wordpress could be your best choice in terms of usage, Since you will get lots of support for wordpress. You will love to use it. I hope I answered your question else feel free to utilize the forum for more questions [edited to remove self-promotion]

    Posted 1 year ago #
  3. Hi Alison, I'd suggest these costs as a rough guide:

    • domain name - approx $10 for a .com domain - this is per year
    • hosting - $5-$10 per month for shared hosting, which should be fine for up to 1,000 visitors per day.
    • theme - would a free one be professional enough - $0 plus time for a free one, $50-100 for a professional template, $200 upwards for a custom design
    • newsletter system and/or forum capability - there are free newsletters (see discussion on this forum) but someone like AWeber is $19 per month for up to 500 subscribers
    • training - optional, would you recommend some to get the best start possible - No real experience in this area, so no idea.  I'd suggest picking up a copy of Darren's Problogger book to get a good grounding.

    (You can probably get all of the above slightly cheaper, if you try.  But in my opinion, if you go for the cheapest option, you tend to sacrifice quality for cost and lose out in the long run.)

    Don't worry about denharsh's comment about traffic - it's all relative.  50,000 per day is a crazily optimisitic target for all but the most popular topics.  That doesn't mean you shouldn't shoot for the moon (50,000 per day is achievable for some) but if you have a site on a small niche topic then 1,000 per day after a year is a stunning result.  Getting 50,000 visitors per day for a site about the joy of knitting chess pieces, for example, would be insane.  Come to think of it, you'd be doing well to get 100 visitors per day to a site about knitting chess pieces...

    Posted 1 year ago #
  4. By the way - take a look at the results of this Problogger poll to see what traffic levels people are actually getting:

    http://www.problogger.net/archives/2007/09/23/how-many-unique-visitors-does-your-biggest-blog-get-per-day-poll/

    Posted 1 year ago #
  5. I was going to jump in and answer, but Siberian got there first. Nicely done Siberian, clear and very helpful answer. Thanks.

    Posted 1 year ago #
  6. Of course, budgeting is important; but I fear money is not the issue here - some could spend upwards of 20,000 and not reach the target.
    Your main cost is your time and dedication but it seems you have decided not to account for it by not putting a value to it.

    Your only non renewable resource is time - budget for it.

    Fred

    - Thoughts to change humanity's rendezvous with destiny -


    http://www.TheTrimTab.com - http://twitter.com/fredinchina

    Posted 1 year ago #
  7. @FredinChina, you make an absolutely excellent point. Let's add a time budget to the question. From @Siberian we have:

    • $10 - domain name
    • $120 - shared hosting - $10 per month for up to 1,000 visitors per day.
    • $0 plus time to build a fre template
    • $144 - AWeber ($19 per month for 6 months in the first year - for up to 500 subscribers)
    • $27 - Darren's Problogger book

    $301 budget for the first year. Let's assume this beginning blogger has little to no CSS/html skills. They have some writing skills, but not at a professional level. They know nothing of SEO, don't have an existing online social network, and they have no training or experience in marketing. Now, I'm not talking about my own personal needs here, I'm kinda playing with this, though I'm very interested in the answers. How much time should this mythical blogger spend per day to try and grow a blog to 1,000 visits per day within a one year period. Let's assume their niche would garner enough interest to support that level with a reasonable amount of promotion. Further, assuming that they reach 1,000 visits per day by the end of their first year, how much could they expect to be earning per month in their 13th month, assuming they had gained knowledge of routes to monetization within the first 12 months and had things set up and ready to work at the beginning of the 13th month.

    Posted 1 year ago #
  8. Not for nothing Alison, but $10 a month for shared hosting is very high... GoDaddy offers it up at $4/month, AND includes a 1-click install of WordPress. I just helped set it up for someone today and the grand total after the promo code I had was $56 for a full year (they also offer the domain for $1.99 for the first year if you buy hosting with them).

    Posted 1 year ago #
  9. Thanks @larakulpa. OK, here is the revised $ budget:

    • $58 - domain name and hosting with Godaddy.com - first year with current promo code
    • $0 plus time to build a free template
    • $144 - AWeber ($19 per month for 6 months in the first year - for up to 500 subscribers)
    • $27 - Darren's Problogger book

    $229 budget for the first year.

    I'm still interested to hear thoughts on how much time should be budgeted, given the conditions I set 2 posts above.

    Posted 1 year ago #
  10. Time-wise, I personally think that new bloggers should devote a minimum of 2 hours per day to developing and growing their blog.

    Now, you can do this in a few ways, with a few different insights to each option...

    1. Spend two 8-10 hour days working on your blog. Depending on who you are and how you work best, you could really hammer out some great stuff, post-dating content, and jammin stuff out. OR - you could get burned out, you could forget what you were working on last time, or you could feel overwhelmed with the knowledge you need to absorb.

    2. Spend a scheduled chunk of time, every single day, working on your blog. Again, depending on who you are and how you work best, you could see setting the appointment with yourself as structure that will keep you going... it will keep the information fresh in your mind. On the other hand, you could find yourself obsessing, losing time (not all tasks can be done in two hours, especially if you get caught up in other things), and you'd really need a to-do list for every single day.

    That being said - I think either option could work, depending on your own style. Eventually, once you've gotten to a point where you feel the need/desire to spend more time, re-evaluate and do so.

    As far as the money is concerned, different niches will garner different money. There are mommy blogs out there making six-figures a month (Dooce.com) and there are make-money blogs that are making six figures a year. There are food blogs that make $500 a month, and those that don't make any at all. EVERYTHING boils down to the niche, and what you do as a blogger (beginner or not) to make that blog the most fantastic thing so that the money comes to you, rather than you having to chase it.

    I'm pretty sure that Dooce doesn't go out there chasing after advertisers... she's got a link on her site, you click it and you buy your chunk of advertising, and that's that. (She uses federatedmedia, btw - which is ONLY for top bloggers, and very exclusive.)

    Honestly? I know that everyone wishes they could devote 10-14 hours a day to their blog. Sure, someone who does might go above and beyond your ideal goals there in far less time, but does it really matter? Let's not take the personal aspect of blogging away... sure, it can be a business - it can bring in enough to pay the light bill or it can bring in enough to buy a new house with cash. You don't know til you do it. :)

    Oh, and one more tiny thing about your newsletter charge... I love AWeber and recommend them highly - but not to anyone who doesn't already have at least 200 RSS subscribers.  There's no point paying $20 a month to talk to 5 people in a newsletter - you can build a signup box and send them regular, non-formatted emails if you really have something to say that can't be said on the blog. This of course, is unless you have a project in mind like the 31DBBB where you can actually schedule a series of newsletter emails to go out no matter when someone signs up (autoresponders)... that's an entirely different story though. :)

    Posted 1 year ago #
  11. Thanks @Larakulpa, 2 hours daily agrees with what I'd figured out for myself and also read elsewhere. I guess starting at a lower level of knowledge just means a longer timescale to get to a goal.

    I appreciate the guidance on when to get a newsletter system - at least 200 RSS subscribers, that makes sense.

    Posted 1 year ago #
  12. My costs:

    Hosting: about $140 per year

    Domain: about $10 p/y

    Newsletter: Aweber, $19 p/m

    Custom design: $160

    You might consider other costs, such as advertising maybe? or money for giveaways. There are always hidden costs in blogging :)

    Posted 1 year ago #
  13. @Francesc - hehe, there are always hidden costs, in everything...

    Posted 1 year ago #
  14. Hidden costs. Yes! We're not even considering the cost of a computer and any other hardware and sofware for running a blogging business.

    Posted 1 year ago #
  15. good discussion. Looking back on when I started the only real expense I had in the first 6 months was the time I put into it. I started on a blogspot blog which was free and hacked my own design (it was horrible).

    These days if I were starting again I'd probably do something pretty similar to the budget you suggested with a basic hosting package (until traffic grew) using a WP.org installation on my own domain. In fact this is what I did with TwiTip.com. I also shelled out for the Thesis theme which I think was around $85 or so - but there are lots of good free ones around too.

    For me Aweber probably comes a few months into the new blog once there are some regular readers.

    Posted 1 year ago #
  16. Thanks Darren, this 31DBBB is totally awesome. Although I went off-track on the tasks at Day 9 I am just learning a ton and loving the chance to connect with so many other people. I just need enough patience, and less ideas, to get back on track. I think this is the spark I needed to grow my blogging into something new and far better!

    I also started on the free Blogger deal but I want to move up.

    Posted 1 year ago #
  17. sunny msjor
    Member

    These posts are such a great help to me as a newbie. I can honestly say that for the last 2 weeks or so, and just before joining this forum, i was wondering if I was ever going to start on the right foot. I had concluded a few things before joining the forum but now things have all of a sudden become much clearer and this has given me a great boost of confidence. I still have a few quick questions lingering in my head and would be very gratefull for anyone's input. I know we're focused on the first year budget of a problogger, but for a newbie, the first month has added importance especialy if we want to get things done the right way the first time around and also avoid going over budget. Thanks.

    1. If i'm registering and hosting my first blog under a package which provides lifetime registration, would my personal name or primary blog be the better option, since from what i have gathered from previous posts in the forum, you can't move this registered name if you change hosting on this kind of package.

    2. Assuming our target is 1000 hits per day and by years end because of all the blogging wisdom we impliment from this 31 DBBB, we instead exceed our expectations, will we be able to smoothly upgrade our Hosting requirements with lets say GoDaddy's starting package? How much should this factor in when choosing a Hosting company.

    p.s. larakulpa, could you be kind enough to also e-mail that GoDaddy package which you recomended to another newbie... also on to me too or maybe post it somewhere. Thankyou, your previous guidance was very insightful and saved me from making a mistake.   

    Mutual respect for humanity will enhance Global Peace.

    Posted 1 year ago #
  18. Sunny - I'll be writing up a post on this stuff soon (working here in the forum has given me a ton of post ideas) but for the time being, feel free to email me at lara [at] ginkgoconsulting [dot] com and I'll help walk you through the GoDaddy setup you need to start off on the right foot, no charge, just the step-by-step you can do yourself. :)

    GoDaddy's notorious for upselling and if you're not used to that, it's easy to get confused.

    Posted 1 year ago #
  19. sunny major
    Member

    Thanks a million larakulpa!

    Posted 1 year ago #
  20. No sweat :)

    Posted 1 year ago #

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